More revenue. Better margins. Without the agency rollercoaster.
Scale Science is the Meta growth system for DTC brands doing $30k–$80k MRR who are ready to grow without watching profit collapse. Senior strategists, data‑backed creative, and landing pages built around your customer's actual buying journey.
Tell us about your brand. If we're a fit, we'll audit your account on our own time and walk you through what we'd change on a 30‑min call.
Case Studies
The results speak
for themselves.
Real brands, real numbers — across home goods, health & wellness, and more.
Sepura Home · Garbage Disposal Alternative
40% less spend. 89% more revenue.
Sepura Home was priced at 2× the market leader. Their previous agency was delivering a 1.03 ROAS and 97% MER. We rebuilt the entire funnel — messaging, audiences, landing pages. Turned it around in 60 days.
After Scale Science:
- ROAS: 1.03 → 3.44 in 60 days (+234%)
- nCPA: $529 → $152 (−71%)
- Year-end: 60% less spend, 10% more revenue
+234%
ROAS Improvement
−71%
Cost Per Acquisition
Sepura Home · Garbage Disposal Alternative
100M+ organic views from the same creative.
Same brand, no extra shoots. We edited their existing footage into the reels that ran in their ad account, then they reposted them organically — the top hook hit 27M views on a single Instagram reel, and total organic reach across Instagram and Facebook has crossed 100 million views.
After Scale Science:
- 100M+ organic views across Instagram and Facebook
- 27M views on a single repurposed reel
- Built from their existing content — zero new videography
100M+
Organic Views
27M
Top Reel
myco:soul · Mushroom Coffee
+1,076% Meta revenue in 90 days.
A saturated mushroom coffee market with acquisition costs that blocked profitability. We built a four-stage funnel — educational advertorials through to strategic retargeting — unlocking explosive, sustainable scale.
After Scale Science:
- Meta attributed revenue +1,076%
- Cost per purchase −66%
- Ad spend scaled +510%
+1,076%
Meta Revenue
+583%
ROAS Improvement
Health & Wellness Brand
+433% ad budget. Target ROAS held.
Every time this brand tried to scale, ROAS collapsed. We rebuilt the funnel, re-segmented audiences, and produced fresh creative that held efficiency as we tripled their monthly ad investment in under 3 months.
After Scale Science:
- Monthly spend: $10K → $36K
- Target ROAS maintained throughout
- Full ramp in under 3 months
+433%
Spend Increase
90 Days
Timeline
Kitchen Appliance Brand
$0 → $122K revenue in 60 days.
No existing Meta presence. We built the full funnel from scratch — research, creative, audiences, landing pages — and delivered $122K in revenue at a 3.17 ROAS within the first 60 days.
After Scale Science:
- $0 to $122K in attributed revenue
- 3.17 ROAS from day one
- Full funnel live in under 2 weeks
$122K
Revenue
3.17×
ROAS
Who’s behind this
Hi, I’m Graydon. I built Scale Science because I watched a top‑tier agency nearly sink the brand I was working for.
Before Scale Science, I was the in‑house marketing lead at Sepura Home — a kitchen brand priced at 2× the market leader. Before me, they’d handed their Meta account to one of the largest agencies in Canada. Six figures of ad spend later, ROAS was sitting at 1.03 and MER was at 97%. The brand was burning money on every order.
They fired the agency and gave me the keys. Six months later, ROAS was at 3.44 (+234%), nCPA was down 71%, MER down to 31% and the same creative I’d built for ads crossed 100M organic views — including a single reel that hit 27M.
That experience is the entire reason Scale Science exists. The problem isn’t that good DTC brands can’t grow on Meta. It’s that most agencies are juggling 30 accounts and treat every brand like a template. Scale Science takes a small handful of clients per quarter, so I’m personally in every account every week.
If you’re a DTC founder doing $30k–$80k MRR, spending at least $15k/month on Meta, and you’ve felt that “I’m paying an agency to make this worse” feeling — that’s exactly the problem I’m built to solve.
How It Works
The Scale Science Growth System.
A compounding flywheel — not a one-time setup. Every phase builds on the last so results don't plateau, they accelerate.
Foundation
Lock in KPIs + breakeven ROAS. Connect Shopify, pixel, and tracking. Clean data flow before a dollar is spent.
Research
Customer pains, desires, objections, beliefs. Competitor analysis. Define avatars and core conversion beliefs. Build the monthly testing plan.
Build
Video + static creative from data-driven briefs. Landing pages per angle. Campaign architecture structured for scale. All launch-ready.
Launch & Learn
Deploy across angles and personas. Collect live data fast. Kill losers before they drain budget. Surface what actually converts.
Scale
Double down on proven angles. More creatives for winners. Evergreen campaigns. New geographies. The flywheel accelerates from here.
What's Included
Everything needed
to go from $0 to scale.
One engagement. Five integrated service pillars. No loose ends, no hand-offs to contractors you've never met.
Creative Strategy
- —Customer research (pains, motivations, language)
- —Competitor + content research
- —Customer avatars + angle map
- —Monthly content + testing plan
Video Ads
- —Strategy-backed video briefs
- —Scripts + shotlists per angle
- —Full video editing + AI B-roll
- —Hook, body + CTA variations
Static Ads
- —AI product photography
- —Graphic design briefs + copy
- —Designed per angle
- —Senior graphic designer
Landing Pages
- —Copy + media per section
- —Built with your brand assets
- —Shopify dev (staging → live)
- —Aligned to each ad angle
Meta Ads Management
- —Optimized account structure
- —Active daily optimization
- —Ad copy per angle
- —Publishing + real-time reporting
FAQs