Scale your DTC brand on Meta without watching ROAS collapse.
Senior‑led Meta ads, in‑house creative, and landing pages built around how your customer actually buys. One team. One engagement. No junior media buyers running your account.
Tell us about your brand. If we're a fit, we'll audit your account on our own time and walk you through what we'd change on a 30‑min call.
Case Studies
The results speak
for themselves.
Across home goods, health & wellness, and kitchen DTC.
Sepura Home · Garbage Disposal Alternative
40% less spend. 89% more revenue.
Sepura Home was priced at 2× the market leader. Their previous agency was delivering a 1.03 ROAS and 97% MER. We rebuilt the entire funnel: messaging, audiences, landing pages. Turned it around in 60 days.
After Scale Science:
- ROAS: 1.03 → 3.44 in 60 days (+234%)
- nCPA: $529 → $152 (−71%)
- Year-end: 60% less spend, 10% more revenue
+234%
ROAS Improvement
−71%
Cost Per Acquisition
Sepura Home · Same brand, second angle
The same ad creative did 100M+ organic views.
Once we'd rebuilt Sepura's ad account, we edited their existing footage into reels that ran in paid. Then they reposted them organically. The top hook hit 27M views on a single Instagram reel. Total organic reach across Instagram and Facebook crossed 100 million. Zero new videography. Same brand, same shoots, multiplied output.
After Scale Science:
- 100M+ organic views across Instagram and Facebook
- 27M views on a single repurposed reel
- Built from their existing content. Zero new videography.
100M+
Organic Views
27M
Top Reel
myco:soul · Mushroom Coffee
+1,076% Meta revenue in 90 days.
A saturated mushroom coffee market with acquisition costs that blocked profitability. We built a four-stage funnel (educational advertorials through to strategic retargeting) that unlocked explosive, sustainable scale.
After Scale Science:
- Meta attributed revenue +1,076%
- Cost per purchase −66%
- Ad spend scaled +510%
- ROAS +583% (revenue scaled 2× faster than spend)
+1,076%
Meta Revenue
+583%
ROAS Improvement
Health & Wellness Brand
+433% ad budget. Target ROAS held.
Every time this brand tried to scale, ROAS collapsed. We rebuilt the funnel, re-segmented audiences, and produced fresh creative that held efficiency as we tripled their monthly ad investment in under 3 months.
After Scale Science:
- Monthly spend: $10K → $36K
- Target ROAS maintained throughout
- Full ramp in under 3 months
+433%
Spend Increase
90 Days
Timeline
Kitchen Appliance Brand
$0 → $122K revenue in 60 days.
No existing Meta presence. We built the full funnel from scratch (research, creative, audiences, landing pages) and delivered $122K in revenue at a 3.17 ROAS within the first 60 days.
After Scale Science:
- $0 to $122K in attributed revenue
- 3.17 ROAS from day one
- Full funnel live in under 2 weeks
$122K
Revenue
3.17×
ROAS
Who’s behind this
Hi, I’m Graydon. I built Scale Science because I watched a top‑tier agency nearly sink the brand I was working for.
Before Scale Science, I was the in‑house marketing lead at Sepura Home, a kitchen brand priced at 2× the market leader. Before me, they’d handed their Meta account to one of the largest agencies in Canada. Six figures of ad spend later, ROAS was sitting at 1.03 and MER was at 97%. The brand was burning money on every order.
They fired the agency and gave me the keys. Six months later, ROAS was at 3.44 (+234%), nCPA was down 71%, MER down to 31% and the same creative I’d built for ads crossed 100M organic views, including a single reel that hit 27M.
That experience is the entire reason Scale Science exists. The problem isn’t that good DTC brands can’t grow on Meta. It’s that most agencies are juggling 30 accounts and treat every brand like a template. Scale Science takes a small handful of clients per quarter, so I’m personally in every account every week.
If you’re a DTC founder spending at least $15k/month on Meta (funded or bootstrapped, the budget is what matters), and you’ve felt that “I’m paying an agency to make this worse” feeling, that’s exactly the problem I’m built to solve.
How It Works
The Scale Science Growth System.
A compounding flywheel, not a one-time setup. Every phase builds on the last so results don't plateau, they accelerate.
Set the breakeven number
Lock in target KPIs and breakeven ROAS for your specific unit economics. Connect Shopify, pixel, and tracking. Clean data flow before a dollar is spent. Every decision downstream depends on knowing what "winning" actually means for your account.
Map the beliefs your customer needs to hold
Customer pains, desires, objections, conversion beliefs. Competitor teardown. We define the avatars and the 6 beliefs that have to be in place before someone clicks "buy," then build the monthly testing plan around them.
One angle = one ad = one landing page
Video and static creative from belief-driven briefs. A dedicated landing page for every angle. Sending three different ads to the same generic homepage is how conversion rates die. Campaign architecture structured for scale.
Kill losers before they drain budget
Deploy across angles and personas. Collect live data fast. We make kill decisions early so spend concentrates on what's working, not on what we hoped would work.
Compound the winners
Double down on proven angles. More creatives in the winning direction. Evergreen campaigns layered on top of the testing engine. New geographies once the home market is locked. This is the phase that 99% of agencies never reach because their accounts plateau in step 4.
What's Included
Everything needed
to go from $0 to scale.
One engagement. Five integrated service pillars. No loose ends, no hand-offs to contractors you've never met.
Creative Strategy
- •Customer research (pains, motivations, language)
- •Competitor + content research
- •Customer avatars + angle map
- •Monthly content + testing plan
Video Ads
- •Strategy-backed video briefs
- •Scripts + shotlists per angle
- •Full video editing + AI B-roll
- •Hook, body + CTA variations
Static Ads
- •AI product photography
- •Graphic design briefs + copy
- •Designed per angle
- •Senior graphic designer
Landing Pages
- •Copy + media per section
- •Built with your brand assets
- •Shopify dev (staging → live)
- •Aligned to each ad angle
Meta Ads Management
- •Optimized account structure
- •Active daily optimization
- •Ad copy per angle
- •Publishing + real-time reporting
Fit Check
Who we work with (and who we don’t).
We’re built for:
- DTC ecommerce brands spending $15K+/month on Meta
- At least $20k+/month in revenue
- Funded or bootstrapped: the budget matters, not the funding source
- Founders who want a senior strategist in the account every week
We’re not the right fit for:
- Brands spending under $15K/month on Meta (you'll get better ROI on creative subscriptions or freelancers at this stage)
- $1M+/month brands looking for a fourth opinion
- Service businesses, B2B SaaS, or info products (we're DTC-only)
- Brands that want us to optimize ROAS without rebuilding creative and landing pages
FAQs